PRESS RELEASE 2

08.29.2005

PRESS RELEASE

Off the Grid?
Organic Eco Lips Gets Fueled with Solar Power!

Cedar Rapids, Iowa (August 29, 2005) For Steve Shriver, CEO of Eco Lips, Inc., making sure his lip balm is made with certified organic ingredients is just not enough – it’s got to be solar powered too! The Iowa-based company has taken steps through IRENEW (Iowa Renewable Energy Association) to add solar power to its manufacturing facility. The initiative has turned into one of Iowa’s largest solar power projects ever, gaining immediate support from the State of Iowa, Alliant Energy and the Department of Natural Resources. According to Steve Shriver, “Our solar project became a statewide ordeal rather than just fueling Eco Lips. It now puts solar energy into our entire neighborhood.”

Eco Lips demonstrated how to make their organic lip balm using 100% solar energy at a special promotion which took place at Frontier Natural Products HerbFest over the weekend of August 19th. “The response was quite exciting,” noted Steve after the event. “People attending really understood the importance of companies moving towards a complete package of corporate responsibility – demonstrated on every level.”

In addition, Eco Lips is reducing its power use inside the facility. With regards to lighting, the company has gone from an electromagnetic ballast to a flicker free ballast, translating to just 1/3 of the electricity usage per light than before. The lighting tubes were changed from 60 CRI to 80 CRI (color rendition index) to produce a more natural “sunlight” effect in the office that also saves energy.

What’s next? According to Steve, “Our commitment to this project is huge and we will not be finished until we are completely off the grid, whether it takes 1 year or 10.” In addition, Eco Lips is working with Iowa State University to determine the BEES (Building for Environmental and Economic Sustainability) Analysis of its lip balm to quantify exact energy usage per balm. This rating will be used as a guide for future energy initiatives within Eco Lips’ operations.

Eco Lips manufactures the highest quality certified organic lip care products on the planet. With a mission of satisfying the needs of every customer, Eco Lips has been first to market with several innovative organic lip care products and packages. With environmental initiatives in place, award-winning packaging and a relaxed, yet productive Iowa work environment, Eco Lips is making its way around the world, one set of lips at a time. The company donates 1% of its profits to non-profit environmental initiatives. For more information, see www.ecolips.com.