On Sustainability

11.19.2008

On Sustainability

We are in a recession, and businesses are dropping like flies. Downsizing is a trend that is rippling through every small and large business across the US, and now around the world. It is finally a common known fact that we are not operating at sustainable levels of global consumption. If our economy was sustainable, we wouldn’t need to continually print more dollars. If our food system was sustainable, we wouldn’t be genetically modifying our food to increase yields. If our personal health was sustainable, we wouldn’t have to rely on others to take care of us. And finally, if our government and big corporations were sustainable I don’t think we would be in a recession.

In the midst of all of this economic chaos lies a gem. Whether we like it or not, we are being forced into living sustainably. Do you remember when the internet bubble burst? We found out very quickly that it was being inflated by big ideas and imaginary dollars. Internet companies had to get real, really fast. These businesses had two options: become sustainable, or close their doors. The current shakedown of our economy is much bigger than the internet event, but the net result will be the same: Those who embrace sustainability will survive and thrive.

There are those of us who have been practicing sustainability, way before it was “cool”, and long before it was a true necessity. Although sales of organic products are down, and retailers are shifting to lower gears, companies like Eco Lips will be fine. Sustainability is in our DNA. It is part of our mission. We don’t succeed or fail because of economic conditions. We continue providing customers with excellent sustainable products, we continue partnering with like-minded companies, and we just keep on keepin’ on. I’m not sure who said it, but the phrase “You can’t go wrong doing right” comes to mind.

Historically, our nation has always bounced back from troubled times. I like to look at our current economic condition as the “grand finale” of the ways of old. We are beginning to venture into new territory, a new beginning, where we do what makes sense for the long term. This is our chance as a country to embrace the triple bottom line: People, Planet, Profit. Please join me in supporting environmentally responsible businesses, and please continue to spread the great word of sustainability (and Eco Lips)!