cradle to cradle

05.19.2011

At the Sustainable Cosmetic Summit last week, the opening keynote speaker was William McDonough, author of Cradle to Cradle. He has an excellent way of looking at design in a sustainable way. Check out his book and Ted Video!

Cradle to Cradle identifies three key design principles in the intelligence of natural systems, which can inform human design:

1. Waste Equals Food
2. Use Current Solar Income
3. Celebrate Diversity

Click here to read about Cradle To Cradle