The Healthy Beauty Project Review!

10.11.2010

Eco Lips is Featured on The Healthy Beauty Project Website!

The Healthy Beauty Project (HBP) is an educational space where you can learn the latest trends and breaking news surrounding the flourishing natural and organic cosmetics industry. We’re also a how-to site with articles and professionally edited videos covering everything from choosing the best red lipstick for a heart-thumping holiday look, to caring for naturally curly hair without the use of chemicals.

Eco Lips was recently covered on www.healthybeautyproject.com and, of course, they had great things to say! Read the article below:

"The natural lip balm market is booming all of a sudden. It seems everywhere you look, beauty brands are adding interesting scents, flavors and oils to beeswax. Keeping puckers soft is a particular challenge during the colder months, so we here at HBP thought we’d give you a jump start on soft lips…before the colder autumn winds come howling.

Although we get to sample a lot of natural and organic lip balms, in the most amazing scents (coconut Chai, anyone?), we can’t help gushing over Eco Lips. They make lip balm chic.

With tinted, edible, SPF, USDA Organic, gluten free and vegan (beeswax free) choices, Eco Lips makes it clear they are serious about lip balm. None of their balms includes petroleum, like mainstream lip balms. Eco lips opts for shea butter, hemp oil and other truly moisturizing oils and butters.

Mark Patterson, the president of Eco Lips, believes petroleum in beauty products is outdated and counter productive. “First off, there’s an environmental aspect [to using petroleum],” Mark says. “We are focused on environmental sustainability. Whenever we can, we’re going to avoid petroleum based ingredients. As far as effectiveness in a lip balm, we strongly believe petroleum is not a great moisturizing product.”

The drive to produce a great product in an environmental manner prompted the Eco Lips team to pursue solar energy for their manufacturing plant. Their idea was so well received in their community that it quickly caught on and became Iowa’s largest solar power initiative.

“We initiated this solar project,” Mark says, “And it turned into a bigger project than we’d envisioned and it feeds the whole community.”

Eco Lips products are produced by a small team of committed employees who manufacture everything by hand. The only part that involves a machine is the labeling. Mark says in an 8 hour day, the team of ten full time and two part time employees can make 24,000 tubes of lip balm.

When we ask Mark why there needs to be so many varieties of balms in their line, he says their customers need and want choices.

“We have customers who want predominantly natural and organic products – people who have sensitivity to chemicals. Another niche is the need for gluten free body care. It’s a big deal right now. It’s an example of one niche we’ve found. We’re conscious when we’re sourcing ingredients that they are not derived from gluten. And our SPF30 balm is popular with extreme sports athletes.”

We ask what is it that separates Eco Lips from the rest of the lines out there. Mark’s answer? “Instead of coming out with a bunch of different flavors, we solve problems.”"

HBP is a great resource for natural and organic lifestyles. You can visit their website by clicking HERE.