PRESS RELEASE

02.24.2006

PRESS RELEASE

NEWS RELEASE Contact: Shari Hindman
For Immediate Release Integral Marketing
303.499.9665
sharilhindman1@comcast.net

Warning:
Eco Lips Introduces HIGH POWERED Lip Balm!

Cedar Rapids, Iowa (February 27, 2006) Want a high-powered boost from your lip balm? Eco Lips, Inc. introduces Eco Lips ENERGY, an all natural lip balm infused with caffeine, green tea extract and Vitamin B12 for a quick and discreet way to get more ENERGY— anytime, anywhere. Unlike coffee and most “energy” products which are absorbed through the digestive system, Eco Lips ENERGY transfers the nutrients directly into your body through the lips and mouth. The result is a quicker surge of energy utilizing a smaller dose of ingredients. Deliciously flavored with exciteMINT, the new balm contains organic jojoba oil, organic essential oils and organic beeswax for a “smooth and soothe” lip experience. According to Steve Shriver, President of Eco Lips, “Our formula is designed for anyone who wants a lift without the negative effects that consuming caffeinated beverages can sometimes bring. We add Vitamin B12 because of its known effects to increase energy and improve circulation. The boost is provided easily through one of the most absorbent parts of your body – your lips!”

Eco Lips ENERGY is packaged in a convenient Propel/Repel Knurl Twist tube and retails for $2.99. For sports or outdoor enthusiasts, the eco clip or eco leash can be purchased additionally with the ENERGY balm for attaching directly to belt loop, fanny pack or back pack. Adds Steve, “We ‘road tested’ the new ENERGY lip balm on our own Team EcoLips. The results? Eco Lips ENERGY meets the challenge!” The company sponsors a group of extreme sports professionals who bike, ski, run and snowboard while proudly wearing the Team EcoLips Logo. Notable participants include April Lawyer (USA), Aleisha Cline (Canada), Janna Meyen (USA), Haven Barnes (USA), Anka Martin (SA) and Andrew Neethling (SA). “Eco Lips ENERGY keeps me from bonking on my long training rides,” says Nate Smith, professional triathlete, “Let me tell you, I can always use a burst of energy!” [For more information on Team EcoLips, please see www.ecolips.com.]

Eco Lips manufactures the highest quality certified organic lip care products on the planet in their solar-operated manufacturing plant in Iowa. With a mission of satisfying the needs of every customer, Eco Lips has been first to market with several innovative organic lip care products and packages. With environmental initiatives in place, award-winning packaging and a relaxed, yet productive work environment, Eco Lips is making its way around the world, one set of lips at a time. The company donates 1% of its profits to non-profit environmental initiatives. For more information, see www.ecolips.com.

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Steve Shriver can be reached for an interview by calling 866 Eco Lips.