Blissmobox Fair Trade Launch Press Release

09.15.2011

Sep 13, 2011 8:45 AM ET
blissmo and Fair Trade USA Partner to Launch Inaugural Fair Trade blissmobox for Fair Trade Month

Box will contain a selection of Fair Trade Certified products specially curated for the blissmo community.

SUMMARY:
Fair Trade blissmobox gives consious consumers a fun way to discover high-quality products that imrpove lives and protect the environment.


TWEET ME#FairTrade products delivered to your doorstop! @Blissmo and @FairTradeUSA launch blissmobox for #FairTradeMonth! http://bit.ly/FTboxPRESS RELEASE / MEDIA ADVISORY:
(3BL Media / theCSRfeed) September 13, 2011 - blissmo, the leading curator of exceptional organic and eco-friendly products via monthly boxes and flash-sales, today announced its partnership with Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States. The Fair Trade Certified label ensures consumers quality products that improve lives and protect the environment. As part of the partnership, blissmo will debut a blissmobox containing exclusively Fair Trade Certified products. The partnership allows Fair Trade USA and blissmo to further their aligned mission of providing an avenue for consumers to make every purchase matter and shift demand towards sustainable consumption.

“The Fair Trade movement is a strong community of passionate people who seek to vote with their dollars in favor of people and planet, and the box is a fun way for the organization to connect this community with a variety of these products,” said Sundeep Ahuja, Founder & CEO of blissmo. “The partnership is a perfect example how blissmo can work with relevant non-profit organizations to support their mission, raise their profile, increase engagement – and raise money.” For each new box member, blissmo will make a donation to Fair Trade USA.

Curated by Fair Trade USA’s Director of Innovation Maya Spaull, the box features a range of Certified products including Aura Cacia, Eco Lips, Divine Chocolate, Art of Tea, sweetriot and others, and debuts just in time for October which is Fair Trade Month.

“This is a time of incredible innovation. Brands committed to social and environmental responsibility are creating delicious and luxurious products that contain a wide range of exotic Fair Trade ingredients from around the world” said Spaull. “The Fair Trade blissmobox gives conscious consumers an opportunity to discover these amazing products at a great savings while supporting farmers and workers."

The Fair Trade box follows the successful launch of the blissmobox service in June. Last month, blissmobox members were able to select from three limited-edition boxes: ‘morning BLISS’ curated by a NY Times Bestseller, ‘afternoon FUEL’ curated by an Entrepreneur & Philosopher, and ‘night LOVIN’ curated by a loveologist.

About Fair Trade USA

Fair Trade USA (previously TransFair USA), a nonprofit organization, is the leading third-party certifier of Fair Trade products in the United States. Fair Trade USA audits and certifies transactions between U.S. companies and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages, work in safe conditions, protect the environment, and receive community development funds to empower and uplift their communities. Fair Trade USA educates consumers, brings new manufacturers and retailers into the Fair Trade system, and provides farming communities with tools, training and resources to thrive as international businesspeople. Visit www.FairTradeUSA.org for more information.

About blissmo

blissmo curates exceptional organic & eco-friendly products and introduces them to shoppers across the web at discounts of up to 70% off at blissmo.com, and through boxes delivered once a month at blissmobox.com. A mission-driven company working to promote sustainable consumption for a happier, healthier people & planet, blissmo partners with leading sites like Care2 as well as relevant non-profits like The Nature Conservancy, empowering their communities to shop in line with their values. Discover what’s better with blissmo.

Find out more!

Celebrate Fair Trade Month with a Blissmobox
Contact Information:
blissmo
http://www.blissmo.com
Vanitha Sivarajan
vanitha@blissmo.com
708-912-4791

Fair Trade USA
http://www.fairtradeusa.org
Katie Barrow
kbarrow@fairtradeusa.org
510-844-1656