A NIGHT TO REMEMBER!

06.29.2004

Surfrider Foundation's 20th Anniversary Gala and Surfboard Auction Raises over $425,000, and everyone there was turned on to Eco Lips.

Culver City, CA (June 23, 2004) - By all accounts it was a night to remember, as the Surfrider Foundation celebrated its 20th Anniversary by hosting a VIP gala and surfboard auction at the Sony Pictures Studios in Culver City, California last Thursday, June 17th. All told, the event attracted nearly a thousand guests and raised over $425,000 for the Foundation.

"The event exceeded our expectations, both as a fundraiser and as a celebration of this important milestone in our organization's history," said Christopher Evans, Executive Director for the Surfrider Foundation.

The event kicked off in grand fashion, as a variety of celebrity guests from both the surf and entertainment industry filed in on the blue carpet. Attendees included actress Kelly Hu, model Marisa Miller, actors Colin Hanks and Galen Gering, Olympian Karch Kiraly, pro surfers Rob Machado, Brad Gerlach, Keith Malloy, Megan Abubo, Veronica Kay and Holly Beck, and of course musicians Perry Farrell and Jack Johnson, who were slated to be honored by the Foundation later in the evening.

While the action was hot, the action in the auction room was even hotter, as a standing room only crowd gathered to bid on unique one-of-a-kind surfboards. One by one, host and Sotheby's auctioneer Hugh Hildesley sold off the boards, with the crowd's applause becoming more fervent with each hit of the gavel. Amid a host of hoots and catcalls, the auction culminated with a record bid of $45,000 for a balsa gun created by famed Malibu shaper icon Matt Kivlin. All told, the auction brought in just over $235,000.

Meanwhile, the rest of the nearly one thousand guests packed in towards the end of Sony Studios "Main Street" area to watch former Porno For Pyros guitarist Peter DiStefano perform. DiStefano played several songs before being joined on stage by friend and fellow bandmate Perry Farrell. Moved by the moment, guest Jack Johnson borrowed a guitar and hopped on-stage for an impromptu set, which included a cover of Jimmy Buffet's "A Pirate Looks at 40."

The festivities then shifted gears as Director of Marketing Matt McClain took over the mic to introduce the world premier of the Surfrider Foundation's long awaited Crispin Porter + Bogusky produced Public Service Announcement.

The highlight of the evening came when musicians and long-time Surfrider Foundation supporters Perry Farrell and Jack Johnson were presented with the organization's first ever Keeper of the Coast Award, which honors celebrities and other high-profile individuals who have made significant contributions in helping the Foundation archive its mission.

The evening closed with a stellar performance by the Tom Curren band. Curren, a three-time world surfing champion, kept the party rocking with his unique blend of surf inspired music.

"The whole evening was just incredible," said Evans. "It was an amazing celebration of the countless hours of work, dedication and passion that our activists have donated to get us through our first twenty years, as well showcasing the enthusiasm, commitment and energy that will get us through the next twenty years."

The Surfrider Foundation wishes to thank each of the sponsors who made the event possible: Miller Lite, Swatch, The Wasserman Foundation, 411VM, Sotheby's, Billabong, Red Bull, Vitamin Water, Paul Mitchell Systems, Surf Dog Records, Tylenol, Altoids, Surfline, STA Travel, Redwood Creek, Stockholm Vodka, Santa Barbara Olive Company, LA Car Guy, Surfline, Eco Lips and Transworld Media.

Surfrider Foundation's celebration of their 20th Anniversary will continue throughout the summer, concluding this fall with a coastal summit and a benefit concert. For more information on Surfrider Foundation's 20th Anniversary, including images from last week's Gala and Surfboard Auction, go to www.surfrider.org/20th .

The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and preservation of our worlds oceans, waves and beaches. 2004 marks the Surfrider Foundation's 20th Anniversary. Founded in 1984 by a handful of visionary surfers, the Foundation now maintains over 37,000 members and 60 chapters across the United States and Puerto Rico, with international affiliates in Australia, Europe, Japan and Brazil. For more information or to join the Surfrider Foundation, visit us at surfrider.org